The KOREA fashion brand Acmé de la vie (ADLV) was established in late 2017 in Korea by brothers Gu Jae Mo and Gu Jin Mo. Blending street fashion with high fashion elements, Acmé de la vie, which translates to "the pinnacle of life" in french, quickly gained popularity both domestically and internationally. The brand's products are frequently seen on Korean idols and prominent fashion influencers.