DUNK

The Nike Dunk story started in the early 1980s. As basketball's popularity grew, Nike identified a chance to design a shoe tailored for professional players. The company brought together a team of designers and engineers, led by renowned sneaker designer Peter Moore, to create an innovative basketball shoe.

Aiming to transform the basketball shoe market, the team sought to merge advanced technology with street-style fashion, recognizing the need for both performance and visual appeal in sports footwear.